Initially, my client, Forte, through his old logo wanted to communicate too much, but as we know today, too much means nothing. Old logo did not represent a clear imagine. As a result, it did not inspire trust in potential Forte clients from construction industry. In addition, in small formats old logo was not legible, in other words unpractical.
I believe that the only visual language through which you can show power, trust, confidence and certainty is minimalistic flat style.
Afterwards, it is the only style that passed time trial, succeeding to live in web world. So I consider the new logo show a strong message, represented through flat style.